Organization · Company and acquisitions
Alphabet is born, and Google becomes one of its companies (2015)
In August 2015 Larry Page announced the creation of Alphabet, a new company that took control of Google and of projects far from the core business, such as Calico, X and the investment arms. Alphabet replaced Google Inc. on the stock market, Sundar Pichai became Google's CEO, Page took over as Alphabet's CEO and Sergey Brin as its president.
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August 10, 2015
Creation of Alphabet
Organization · Company and acquisitions · Concluded
History
The 2015 founders' letter, published on Alphabet's investor site, opens under the heading "G is for Google". In it, Page explains that Google would become a wholly owned subsidiary of the new company and that it was time for Sundar Pichai to be Google's CEO. Under Alphabet sat Google, by far the largest part, the life sciences efforts, Calico, devoted to longevity, X, home of the Wing drone delivery project, and the investment funds. The shares kept trading on Nasdaq as GOOGL and GOOG.
The arrangement kept the founders in charge until December 3, 2019, when Page and Brin stepped down as Alphabet's CEO and president and Pichai took over both companies. The founders remained shareholders and board members. In the same year Alphabet was created, Google replaced the logo it had used since 1999.
Dates
What the sources say
| Claim | Record | Confidence | Sources |
|---|---|---|---|
| Structure | Google as a wholly owned subsidiary of Alphabet | 2 · Single primary source | [2] primary |
| Leadership in 2015 | Page, Alphabet CEO; Brin, president; Pichai, Google CEO | 2 · Single primary source | [2] primary |
| Tickers | GOOGL and GOOG, on Nasdaq | 2 · Single primary source | [2] primary |
| Pichai at the helm of Alphabet | Since December 3, 2019 | 2 · Single primary source | [3] primary |
Historical captures
No archived capture has been located for this record yet.
Sources
- G is for Google — Larry Page — Google, August 10, 2015. Source primary · accessed November 2, 2026 · look for a copy on the Internet Archive
- 2015 Founders' Letter — Larry Page and Sundar Pichai — Alphabet Investor Relations, 2015. Source primary · accessed November 2, 2026 · look for a copy on the Internet Archive
- Alphabet management change — Alphabet Investor Relations, December 3, 2019. Source primary · accessed November 2, 2026 · look for a copy on the Internet Archive
What still needs documenting
- Date of the legal reorganization, which the 2015 10-K at the SEC places on October 2, 2015 (source not yet read by the museum)
- Date Alphabet replaced Google Inc. on the exchange
On GD
GD has followed Google since 2006. Search GD for “Alphabet” (in Portuguese)
How to cite
"Alphabet is born, and Google becomes one of its companies (2015)", Google Museum (GD), https://gd.eurisko.com.br/museu/en/collection/alphabet-2015/, CC BY 4.0. Reviewed on November 2, 2026.
ID: alphabet-2015 · Reviewed on November 2, 2026