Event · Company and acquisitions
Google buys Applied Semantics (2003)
Applied Semantics made software for online ads, domain names and information management. Its CIRCA technology extracted meaning from pages and, according to the announcement, already powered AdSense in detecting each page's subject.
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April 23, 2003
Applied Semantics acquisition
Event · Company and acquisitions · Concluded
Dates
- April 23, 2003 Announcement · exact date [1]
What the sources say
| Claim | Record | Confidence | Sources |
|---|---|---|---|
| Headquarters | Santa Monica, California | 2 · Single primary source | [1] primary |
Historical captures
No archived capture has been located for this record yet.
Sources
- Google Acquires Applied Semantics — Google (press release), April 23, 2003. Source primary · accessed November 2, 2026 · look for a copy on the Internet Archive
The blog archive files the post under 2004, but the press release text is dated April 23, 2003.
What still needs documenting
- Purchase price
On GD
GD has followed Google since 2006. Search GD for “AdSense” (in Portuguese)
How to cite
"Google buys Applied Semantics (2003)", Google Museum (GD), https://gd.eurisko.com.br/museu/en/collection/aquisicao-applied-semantics-2003/, CC BY 4.0. Reviewed on November 2, 2026.
ID: aquisicao-applied-semantics-2003 · Reviewed on November 2, 2026