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Event · Advertising and business

Google buys DoubleClick for $3.1 billion (2007)

DoubleClick made display advertising technology for the web. Google agreed to buy it in April 2007 for $3.1 billion in cash. On December 20 the U.S. Federal Trade Commission cleared the deal, which still needed the European Commission's approval to close.

There is no official image with documented origin for this record yet. The museum prefers showing no image to using one of uncertain origin.

April 2007

DoubleClick acquisition

Event · Advertising and business · Concluded

sources · timeline 2005–2009

Interpretive reconstruction · Web 2.0 Web 2.0 conventions (2005–2009): rounded corners, soft gradients, light blue bars and Verdana text. Does not reproduce any Google page.

Dates

  • April 2007 Announcement · approximate date [1]
  • December 20, 2007 Date · exact date [1]

What the sources say

ClaimRecordConfidenceSources
Price $3.1 billion in cash 2 · Single primary source [1] primary
U.S. clearance FTC, December 20, 2007 2 · Single primary source [1] primary
European approval European Commission cleared the deal on March 11, 2008 2 · Single primary source [2] primary

What the confidence levels mean

Historical captures

No archived capture has been located for this record yet.

Sources

  1. Federal Trade Commission Clears Google's Acquisition of DoubleClick — Google (press release), December 20, 2007. Source primary · accessed November 2, 2026 · look for a copy on the Internet Archive
  2. Mergers: Commission clears proposed acquisition of DoubleClick by Google — European Commission, March 11, 2008. Source primary · accessed November 2, 2026 · look for a copy on the Internet Archive

What still needs documenting

  • Exact April announcement date
  • Closing date
  • End of the DoubleClick brand (2018)

On GD

GD has followed Google since 2006. Search GD for “DoubleClick” (in Portuguese)

How to cite

"Google buys DoubleClick for $3.1 billion (2007)", Google Museum (GD), https://gd.eurisko.com.br/museu/en/collection/aquisicao-doubleclick-2007/, CC BY 4.0. Reviewed on November 2, 2026.

ID: aquisicao-doubleclick-2007 · Reviewed on November 2, 2026