Event · Hardware
Google completes its purchase of Fitbit (2021)
On November 1, 2019 Google announced the purchase of Fitbit, maker of fitness bands and watches, for $7.35 per share in cash, about $2.1 billion. The deal only closed on January 14, 2021, after a 15-month antitrust review.
There is no official image with documented origin for this record yet. The museum prefers showing no image to using one of uncertain origin.
What the sources say
Historical captures
No archived capture has been located for this record yet.
Sources
- Google Completes $2.1 Billion Acquisition of Fitbit — Cleary Gottlieb (the firm that represented Google), January 14, 2021. Source secondary · accessed November 2, 2026 · look for a copy on the Internet Archive
- Mergers: Commission clears acquisition of Fitbit by Google, subject to conditions — European Commission. Source primary · accessed November 2, 2026 · look for a copy on the Internet Archive
The page as read did not show the date or the text of the commitments.
What still needs documenting
- Google's official post on the closing
- Text and date of the commitments made to the European Commission
On GD
GD has followed Google since 2006. Search GD for “Fitbit” (in Portuguese)
How to cite
"Google completes its purchase of Fitbit (2021)", Google Museum (GD), https://gd.eurisko.com.br/museu/en/collection/aquisicao-fitbit-2021/, CC BY 4.0. Reviewed on November 2, 2026.
ID: aquisicao-fitbit-2021 · Reviewed on November 2, 2026