Google Museum Ler em português

Product or service · Advertising and business

Froogle, Google's product search (2002)

Launched in December 2002, Froogle searched for products for sale on the web. A little over four years later it was renamed Google Product Search. Marissa Mayer explained that the company, still young, had not understood the burden of a new brand.

There is no official image with documented origin for this record yet. The museum prefers showing no image to using one of uncertain origin.

December 2002

Froogle

Product or service · Advertising and business · Renamed

sources · timeline 2000–2004

Interpretive reconstruction · Classic serif Early-2000s conventions: white background, small sans-serif text, dense blue links. Does not reproduce any Google page.

Dates

  • December 2002 Launch · approximate date [1]
  • 2007 End · approximate date [1]

What the sources say

ClaimRecordConfidenceSources
Name origin A blend of frugal and Google 3 · Secondary source [1] secondary
Reason for renaming The name did not signal product search (Marissa Mayer)
Statement		 3 · Secondary source [1] secondary

What the confidence levels mean

Names

  • Froogle — official name (2002–2007)
  • Google Product Search — later name (2007)

Historical captures

No archived capture has been located for this record yet.

Sources

  1. Goodbye Froogle, Hello Google Product Search! — Search Engine Land. Source secondary · accessed November 2, 2026 · look for a copy on the Internet Archive
    No date on the page; the text says the change came just over four years after the December 2002 launch.

What still needs documenting

  • Launch announcement
  • Exact renaming date
  • Transition to Google Shopping

On GD

GD has followed Google since 2006. Search GD for “Froogle” (in Portuguese)

How to cite

"Froogle, Google's product search (2002)", Google Museum (GD), https://gd.eurisko.com.br/museu/en/collection/froogle/, CC BY 4.0. Reviewed on November 2, 2026.

ID: froogle · Reviewed on November 2, 2026