Product or service · Advertising and business
Google Analytics, free website statistics (2005)
The website traffic analysis service, which came from the Urchin purchase and was called Urchin from Google, was renamed Google Analytics and made free for any business. Paul Muret, Urchin's co-founder, is quoted in the announcement.
There is no official image with documented origin for this record yet. The museum prefers showing no image to using one of uncertain origin.
November 14, 2005
Google Analytics
Product or service · Advertising and business · Active
Dates
- November 14, 2005 Launch · exact date [1]
What the sources say
Names
- Google Analytics — official name
- Urchin from Google — earlier name
Historical captures
No archived capture has been located for this record yet.
Sources
- Web Analytics Free of Charge, Courtesy of Google — Google (press release), November 14, 2005. Source primary · accessed November 2, 2026 · look for a copy on the Internet Archive
What still needs documenting
- Date and price of the Urchin purchase
On GD
GD has followed Google since 2006. Search GD for “Google Analytics” (in Portuguese)
How to cite
"Google Analytics, free website statistics (2005)", Google Museum (GD), https://gd.eurisko.com.br/museu/en/collection/google-analytics/, CC BY 4.0. Reviewed on November 2, 2026.
ID: google-analytics · Reviewed on November 2, 2026