Visual identity · Identity and culture

The four-color G gets a gradient (2025)

The G created in 2015 replaced its four flat color areas with brighter colors that blend in a gradient. According to Google, the change first appeared in the Search icon early in 2025, reached the Gemini spark in June and, on September 29, was announced as the icon for the whole company. The four colors were kept; the official explanation is to reflect AI-driven innovation.

Google’s G with its four colors in a gradient — Share image of the new G announcement. Google, September 29, 2025 · Source: Google’s “G” gets a brighter look. · Image by Google, displayed from the original server; not covered by the museum’s CC BY 4.0 license.

September 29, 2025

Gradient G

Visual identity · Identity and culture · Active

sources · timeline 2025–2026

Interpretive reconstruction · AI era Early generative-AI conventions (2020–2026): very rounded corners, blue-violet gradients and answers in chat bubbles. Does not reproduce any Google page.

Dates

September 29, 2025 Announcement · exact date [1]

What the sources say

Claim	Record	Confidence	Sources
Colors	The same four, brighter and in a gradient	2 · Single primary source	[1] primary
Scope	Icon for the whole company; the wordmark was not addressed in the announcement	2 · Single primary source	[1] primary

What the confidence levels mean

Historical captures

No archived capture has been located for this record yet.

Sources

Google’s “G” gets a brighter look. — Google, September 29, 2025. Source primary · accessed November 2, 2026 · look for a copy on the Internet Archive

What still needs documenting

Exact date of the change to the Search icon
Who designed it

On GD

GD has followed Google since 2006. Search GD for “logo do Google” (in Portuguese)

How to cite

"The four-color G gets a gradient (2025)", Google Museum (GD), https://gd.eurisko.com.br/museu/en/collection/g-em-degrade-2025/, CC BY 4.0. Reviewed on November 2, 2026.

ID: g-em-degrade-2025 · Reviewed on November 2, 2026