Collection · 5 records
Visual identity
The evolution of Google's visual identity, record by record: the founders' first logos, the first Doodle and Ruth Kedar's design used from 1999 to 2015. Images are added only when there is a documented basis for use.
- Google Museum
Visual identity › Identity and cultureThe 1998 logo, with an exclamation mark
1998 — The first logos were made by the founders themselves in the free GIMP image editor.
- Google Museum
Visual identity › Identity and cultureBurning Man, the first Doodle
August 30, 1998 — On August 30, 1998, before leaving for the Burning Man festival, Page and Brin placed the event's stick figure behind the second "o" of the logo.
- Google Museum
Visual identity › Identity and cultureRuth Kedar's logo (1999)
May 31, 1999 — In 1999 Page and Brin asked Ruth Kedar, then an art professor at Stanford, for a more professional logo.
- Google Museum
Visual identity › Identity and cultureThe sans-serif logo of 2015
September 1, 2015 — A month after announcing Alphabet, Google introduced a sans-serif logo.
- Google Museum
Visual identity › Identity and cultureThe four-color G gets a gradient (2025)
September 29, 2025 — The G created in 2015 replaced its four flat color areas with brighter colors that blend in a gradient.