Visual identity · Identity and culture

The sans-serif logo of 2015

A month after announcing Alphabet, Google introduced a sans-serif logo. The color order was kept, the tones were softened and the e stayed tilted. The G icon shown in browser tabs went from blue to four colors. On the home page, the new logo appeared in an animation of a hand writing in chalk.

Image from Google Design’s article on the new identity. Google · Source: Evolving the Google Identity · Image by Google, displayed from the original server; not covered by the museum’s CC BY 4.0 license.

September 1, 2015

Google logo (2015)

Visual identity · Identity and culture · Active

sources · timeline 2015–2019

Interpretive reconstruction · Material Design Material Design conventions (2014–2019): shadowed cards on a light grey ground, bold flat colors and a round floating button. Does not reproduce any Google page.

Dates

September 1, 2015 Launch · exact date [1]

What the sources say

Claim	Record	Confidence	Sources
Main change	From serif to sans-serif letters	3 · Secondary source	[1] secondary
Authors of the introduction post	Tamar Yehoshua and Bobby Nath, according to Dezeen	3 · Secondary source	[1] secondary

What the confidence levels mean

Historical captures

No archived capture has been located for this record yet.

Sources

Google rebrands with new sans-serif logo — Emma Tucker — Dezeen, September 1, 2015. Source secondary · accessed November 2, 2026 · look for a copy on the Internet Archive

What still needs documenting

Official logo introduction post
Name and license of the typeface used in the design

On GD

GD has followed Google since 2006. Search GD for “logo do Google” (in Portuguese)

How to cite

"The sans-serif logo of 2015", Google Museum (GD), https://gd.eurisko.com.br/museu/en/collection/logotipo-google-2015/, CC BY 4.0. Reviewed on November 2, 2026.

ID: logotipo-google-2015 · Reviewed on November 2, 2026